The Origin of arouse222: A Call to Cultural Consciousness
1. The Act of Arousal: To ‘arouse’ is to stir into action, to provoke an emotional reaction, and to wake up the senses. In an age of data-overload and “passive consumption,” arouse222 exists to disrupt the numbness. We believe that for information to become impact, it must first be felt. We use the sensory – sound, light, space, and art – to awaken an audience’s receptivity to complex truths.
2. The Frequency of 222: The suffix ‘222’ represents the bridge between the conceptual and the tangible. It is the frequency of alignment and building foundations. While ‘arouse’ is the spark of emotion, ‘222’ is the strategic rigor that grounds that emotion in real-world data and systemic change.
“Most corporate communication is designed to be processed, then forgotten. We chose the name arouse222 because we believe the status quo is currently asleep at the wheel,” Fiona Hollis, Founding Director.
arouse222 is not an agency; it is a collective engine designed to move brands out of the archives and into the cultural psyche. We don’t just report on the world, we wake it up.
Join the Movement
Apply to Join the Collective Are you an artist, strategist, or technologist who believes that “living rent-free” in the cultural psyche is the only way to drive impact? We are always looking for new perspectives. DM and contact us
Engage the Collective Do you have a project that requires more than just “marketing”? If you need to arouse a community or a board of directors into action, let us build the team to do it. DM and contact us
In memory of Alice & Dan. Two beautiful souls with passionate purpose about art and data. Thank you for your light, love & laughter.