Elevating great business decisions is what I am passionate about

Creative Lead & Brand Strategist focused on building ‘rent-free’ cultural resonance that makes people smile.

Authenticity, truth and passion are my values when taking on any project. “My aim is to always bridge the gap between human passion and corporate objectives. Immersive experiences create ‘remember when’ feelings that anchor emotions to brands.  I love to lead teams and ensure every campaign leaves a lasting emotional footprint – on us as well as the audience!”

Fiona Hollis – London-based multidisciplinary artist. Creative director, digital artist, curator and founder of the arouse222.

@holliscarney_art explores the intersection of social impact, surrealist story telling and organic forms, drawing inspiration from street art culture, subversive narrative, and nature. “I love to translate ESG and CSR data into immersive or ‘impact narratives’. Most data dies in a PDF. If a strategy doesn’t evoke an emotion, it cannot achieve an objective.”

Communications director and campaign leader, always with an artist’s heart and eye. Art is activism, the best campaigns connecting messaging to the head and always the heart.

Private work sold in the UK and internationally. Alongside her studio practice, she undertakes bespoke commissions for private and corporate clients.

Hybrid Creative Strategist

Project Title: City Harvest Value Reports & ‘The Beauty of Food Redistribution’

Role: Creative Director & Lead Strategist

The Challenge: City Harvest possessed industry-leading data but lacked a thought leadership voice. They needed to move from being seen as a ‘charity warehouse’ to a sophisticated authority on Social Return on Investment (SROI).

The Strategy: Developed a three-pillar narrative: Food, People, and Planet to seperate complex data into digestible and relatable themes. One of my most exciting projects was to ensure the strategy lived rent-free in the minds of stakeholders. I organically curated a multi-disciplinary art collective. Together we worked to visualise the SROI metrics, transforming data points into a high-end roaming exhibition. ‘The Beauty of food Redistribution’ was born.

The Creative Execution:

• The Food Report (Art by Yanis Georges): AI / AR and data-driven generative art to convey the scale of food rescue.
• The People Report (Art by Oscar J Ryan): Used classic photography to ground the data in human stories and community impact.
• The Planet Report (Art by Nacoca Ko): Leveraged AI / AR to illustrate the tangible environmental cost of food waste and the healing power of redistribution.

In the historic, hushed depths of the St. Paul’s Cathedral crypt, we designed an experience to move people from ‘charity fatigue’ to ‘awe.’ As guests transitioned from the first-ever Harvest Festival service, they were met with a 528Hz frequency score—a soundscape engineered for healing and receptivity. Amidst the candlelight, larger-than-life statuesque photography and AR-driven data art lined the stone walls, turning cold statistics into a living gallery. At the heart of the space stood a 7ft monolith, emitting a pulse of light that visualised the heartbeat of our impact.

The Objective: To transform City Harvest’s raw SROI (Social Return on Investment) data, validated by Bain & Co, into a high-stakes narrative for donors and corporate partners.

The Strategy: By blending ancient architecture with cutting-edge augmented reality and AI art, we created a “Physicalisation of Data.”  The monolith served as the visual anchor for the Beauty of Food Redistribution report, proving that for every £1 invested, the social return was not just a number, but a tangible human and environmental transformation.

The Result: We moved the conversation from the warehouse to the Cathedral, establishing City Harvest as a cultural thought leader and securing engagement from top-tier corporate stakeholders in a setting that demanded, and held, their full attention.

cityharvest.org.uk/art

Above: The Food Report animation by Yanis Georges, which featured as a 1mx1m LED screen in a 7ft tall white monolith (without text).

‘The Beauty of Food Redistribution’ Exhibition

‘The Roaming Strategy’

• The Intellectual Hubs: The Conduit Club & Mansion House (Targeting thought leaders and policymakers).

• The Corporate Giants: 22 Bishopsgate, Rabobank, Kepler Chevreux (Targeting ESG investors and corporate partners).

• The Cultural & Public Landmarks: St Paul’s Cathedral, Southwark Cathedral & OXO Brasserie (Targeting the general public and sustainability advocates).

• The Tech Frontier: Pixel Artworks (Targeting the future of immersive storytelling).

The Result: An 18-month roaming exhibition that bridged the gap between corporate data (Bain & Co) and public consciousness, establishing City Harvest as the definitive voice in the food redistribution space.

Report Artists: Yanis Georges, Nacoca Ko, Oscar J Ryan.

Videography: Coralie Ayala. Content creation: Cristina Proietti

Awards:  Gold – UK Content Awards ‘Best Use of AI in a Marketing Campaign’

Creative : HollisCarney_Art

@holliscarney_art. Own retail brand and product design, to personal collections, charity commissions, bespoke pieces for collectors and cultural statements to trending narratives, all projects use original digital art and drawings. Using AI and AR I have created a new project series. @holliscarney_art 

PRESS

Interview promoting the 2024 Food Report explaining the impact of 10 years of service, public and business campaigns, and ways to make a difference. EQUALS

Contact – DM @holliscarney_art